Bachelor of Business Administration · Marketing Concentration
Marketing
Understand consumers. Turn insight into value.
Learn how consumers think, what they need and value, and how organizations turn that understanding into products, services, experiences, and marketing strategies. Build a broad business foundation while exploring consumer behavior, research, digital marketing, promotion, and marketing management.
Marketing Beyond Promotion
Marketing starts before the promotion begins.
Marketing is not simply about advertising a product after it has been created.
It begins with understanding consumers — what they need, what they value, what influences their choices, and where opportunities may exist.
From there, marketers use research to help shape products, services, experiences, positioning, and ways of bringing value to the market. Communication, advertising, content, and digital channels are important parts of that process, but they are only part of a much broader picture.
At MEU, you learn to connect consumer understanding, research, business strategy, value creation, and communication as parts of one marketing process.
Coming soon — we are working on it.
Program Overview
Marketing at a glance.
Understand consumers.
Explore what influences needs, perceptions, preferences, and choices.
Discover opportunities.
Use research and market information to identify needs, questions, and possibilities.
Create & communicate value.
Explore how products, services, experiences, and messages can respond to what a market values.
Learn through practice.
Connect marketing thinking with concrete situations and professional experience.
Your Marketing Foundation
Build the business foundation behind Marketing.
Marketing decisions make more sense when you understand the business around them.
You build knowledge in accounting, economics, finance, management, statistics, data analytics, entrepreneurship, and business strategy.
From there, your Marketing concentration takes you deeper into consumer behavior, research, digital marketing, advertising and promotion, marketing management, and related areas.
The goal is not simply to learn how to communicate an offering. It is to understand the market, recognize what creates value, and see how different marketing decisions work together.
From Knowing to Doing
Learn to turn market understanding into action.
Understand what influences consumer needs, perceptions, preferences, and choices.
Use research and market information to move beyond assumptions and identify opportunities.
Use consumer and market understanding to help shape products, services, experiences, and marketing approaches.
Consider positioning, channels, communication, advertising, and promotion when bringing value to the market.
Use information, results, and feedback to understand what is working and what may need to change.
Adjust marketing approaches as consumers, markets, technologies, and business conditions evolve.
Learning Beyond Theory
Put marketing thinking into practice before graduation.
Marketing becomes clearer when you move from concepts to concrete situations and professional environments where consumer understanding, research, value, communication, and business decisions come together.
Applied Marketing Learning
Work with real marketing problems.
Marketing Management brings different areas of your learning together as you examine marketing problems and opportunities and apply what you have learned to concrete situations.
This helps you connect consumer understanding, research, strategy, value, and communication rather than treating them as separate parts of Marketing.
Professional Experience
Take your learning into a professional environment.
The Marketing concentration includes an Internship in Marketing, giving you the opportunity to connect academic preparation with professional experience, workplace expectations, and the way organizations operate beyond the classroom.
Your Learning Journey
Build your marketing perspective step by step.
Move from understanding how businesses work toward seeing markets through consumers’ perspectives, using evidence, connecting ideas, and exploring where your strengths could take you.
Foundation
Build a broad understanding of how businesses work and how different functions connect.
Perspective
Learn to look at markets through the eyes of consumers rather than only your own preferences.
Insight
Use research and information to look beyond assumptions and understand questions more clearly.
Integration
Connect consumer understanding, value, strategy, communication, and business thinking.
Direction
Explore the areas of Marketing that fit your interests, strengths, and future goals.
Your Next Chapter
Explore the possibilities Marketing can open for you.
Marketing can support more than one professional direction.
It combines consumer understanding, research, creativity, communication, data, and business strategy.
Depending on your interests, experience, further study, and professional context, this preparation may be relevant to areas such as:
Specific roles and professional opportunities vary by industry, experience, location, and further study.
Why MEU?
Study Marketing as part of a broader understanding of business.
Marketing does not operate alone. At MEU, you study it within a BBA that helps you understand the business decisions, people, information, and environments around marketing.
A Broad Business Foundation
Connect Marketing with economics, finance, management, analytics, entrepreneurship, and business strategy.
Consumer Understanding + Research
Go beyond assumptions by exploring consumer behavior and learning how research can support stronger marketing thinking.
Learning You Put Into Practice
Connect concepts with concrete marketing situations and professional experience through applied coursework and internship opportunities.
Current Academic Requirements
Want to see the full curriculum?
The official MEU Academic Catalog contains the current Marketing concentration requirements, course descriptions, prerequisites, credit requirements, internship information, and other academic details. Because curricula may be updated over time, the Academic Catalog is the official source for the most current requirements.
Questions
Questions about Marketing?
What is Marketing?
Marketing is the process of understanding a market and creating, delivering, and communicating value to the people it serves. It includes areas such as consumer behavior, research, products and services, positioning, pricing, distribution, communication, customer relationships, and strategy.
Is Marketing mainly advertising and social media?
No. Advertising, social media, and other communication channels are parts of Marketing, but the field is broader. Marketing also involves understanding consumers, researching markets, considering products and services, creating value, pricing, distribution, customer relationships, and strategy.
Do I need to be very creative to study Marketing?
Not necessarily. Marketing combines different strengths. Creativity can help with ideas and communication, while research, consumer behavior, data, business thinking, and strategy require analytical skills. Different areas of Marketing may suit different strengths.
Does Marketing at MEU include Digital Marketing?
Yes. Digital Marketing is part of the current Marketing concentration and introduces digital channels, content, analytics, search, and social media campaign environments as part of a broader marketing education.
Does Marketing at MEU include an internship?
Yes. The current concentration includes an Internship in Marketing, allowing students to connect academic preparation with professional experience. Current eligibility and internship requirements are maintained in the Academic Catalog.
What can I do with Marketing?
Marketing can support pathways across areas such as consumer and market insights, digital marketing, brand and product marketing, advertising and promotion, sales, retail and commerce, global marketing, and marketing strategy. Your specific career path will depend on your interests, experience, further study, and the professional context in which you work.
Your Next Step
Want to study Marketing at MEU? Here’s what to do next.
Ready to get started? Begin your application today. Still have questions? Talk to our Admissions team and we’ll help you understand your next step.
View Current Academic Requirements →
