As part of this semester’s Marketing Management course, taught by Mr. Bassam Abdalla, students in the Business Faculty were challenged to put theory into practice by developing and presenting their own conceptual product ideas.
Working in teams, they conducted market research, built branding strategies, and designed promotional presentations to pitch their original product concepts. The classroom was transformed into a dynamic marketplace as they showcased their ideas to peers and Mr. Abdalla.
This experiential learning initiative not only deepened students’ understanding of core marketing principles but also fostered creativity, collaboration, and entrepreneurial thinking.
