Not long after, he was officially asked to open a new school in Beirut. Arthur had been born in Egypt, had learned Arabic as a child, and was familiar with Middle Eastern culture; it was the natural thing for him to do. Only a few months later, Arthur, his wife Dora, and their daughter Gillian, sailed from the shores of England and eventually landed in Beirut, Lebanon. It was an act of faith and the beginning of the journey we continue today.
In 1939, Keough helped establish the Adventist College of Beirut, located in the Beirut neighborhood of Mouseitbeh. The institution was relocated in 1946 to its present location in Sabtieh, Sad El-Bauchrieh. During the same year, it was renamed Middle East College, and the cornerstone of what is now North Hall was laid by His Excellency Sheikh Bechara El-Khoury, the first president of the Lebanese Republic.