Bachelor of Business Administration
Business Administration
Learn how business works. Then choose where you want to take it.
Build a broad foundation in business, see how different areas work together, then choose one of six concentrations to explore more deeply.
What Is a BBA?
Business is bigger than one job.
A business brings together people, money, customers, markets, technology, operations, information, and decisions.
Studying Business Administration helps you understand how those pieces connect. Instead of learning only one side of business from the beginning, you build a broader perspective — then use your concentration to go deeper into the area that interests you most.
One Degree. Your Direction.
Build your foundation. Discover your interests. Go deeper.
Build Your Business Foundation
Understand how the pieces connect. Explore how organizations think about customers, money, management, markets, data, strategy, entrepreneurship, and decisions.
Discover What Interests You
Notice which questions keep getting your attention — financial information, investment, technology, people, international markets, customers, or something else within business.
Choose Your Concentration
Go deeper in one business area while continuing toward the same Bachelor of Business Administration degree.
Six Concentrations
One BBA. Six ways to go deeper.
You do not need to decide your entire career today. Start by exploring the areas of business that interest you most.
Accounting
Understand what the numbers say about a business.
Explore how organizations record, understand, analyze, and communicate financial information.
Financial Information · Reporting · Analysis
Explore Accounting →
Finance & Banking
Understand how money moves and financial decisions are made.
Explore finance, banking, investment, risk, and how organizations make decisions about financial resources.
Finance · Banking · Investment · Risk
Explore Finance & Banking →
Information Systems
Use technology to help businesses work better.
Combine business knowledge with data, digital systems, web technologies, and technology projects.
Business · Technology · Data · Systems
Explore Information Systems →
International Business
Understand business across countries, cultures, and markets.
Explore how business decisions change when organizations work across different markets and cultural environments.
Global Markets · Culture · International Decisions
Explore International Business →
Management
Understand how people and organizations turn plans into action.
Explore teams, operations, organizations, decision-making, and how people work together to move an organization forward.
People · Organizations · Operations · Decisions
Explore Management →
Marketing
Understand customers, markets, and how businesses create value.
Explore consumer behavior, research, communication, and the decisions organizations make to connect what they offer with the people they serve.
Customers · Markets · Research · Communication
Explore Marketing →Which One Sounds Like You?
Start with the questions that interest you.
You do not need to have your whole career figured out. Think about the kinds of problems, ideas, and decisions you naturally want to understand.
More than one may sound interesting. Use the concentration pages to compare the paths and see what each one explores in more depth.
The BBA Foundation
Whichever path you choose, learn to see the whole business.
Your concentration gives you a focus. Your BBA gives you the broader business perspective around it.
Understand how finance, marketing, management, data, customers, and strategy can affect one another.
Look at information, ask better questions, and think critically about what a business should do next.
Develop communication and teamwork skills for environments where different people and perspectives need to work together.
Connect business thinking with entrepreneurship, decisions, and practical situations rather than keeping everything in theory.
Beyond Business Theory
Business makes more sense when you have to make decisions with it.
The BBA connects business knowledge with practical situations, decision-making, and entrepreneurship.
Students also have opportunities to connect academic learning with professional experience, bringing ideas from the classroom into situations where choices, communication, and business judgment matter.
Your BBA. Your Direction.
Go deeper in one area. Keep the bigger business picture.
Your concentration gives you a clearer area of focus, while the BBA helps you understand the wider business decisions and functions around it.
One student may become more interested in financial information. Another may want to understand investment, technology, international markets, organizations, or customers. Your concentration helps you explore that direction without losing the broader business foundation around it.
Explore one area without losing sight of the whole business.Why Business Administration at MEU?
Build a broad view of business — then make it your own.
Start Broad
Learn across different parts of business and understand how they connect before focusing more deeply in one area.
Choose a Direction
Select from six concentrations within the Bachelor of Business Administration.
Learn by Applying
Connect business ideas with critical thinking, entrepreneurship, decisions, teamwork, and practical experience.
The Details
Want to see the full BBA curriculum?
Use MEU’s current Academic Catalog for the official curriculum, concentration requirements, course descriptions, prerequisites, academic policies, and other detailed requirements.
This page is designed to help you understand the degree and explore your options. The Academic Catalog remains the source of truth for current academic requirements.
Questions
Still figuring out your business path?
What is a concentration?
A concentration is the area of Business Administration in which you go deeper. At MEU, the degree is the Bachelor of Business Administration, and you select a concentration such as Accounting, Finance and Banking, Information Systems, International Business, Management, or Marketing.
Do all six concentrations lead to the same degree?
Yes. They are concentrations within the Bachelor of Business Administration. Your concentration identifies the area of business in which you develop a more focused academic direction.
How is the BBA different from the concentration?
Think of the BBA as the wider business education. It helps you understand different parts of a business and how they connect. Your concentration is the area you explore more deeply within that degree.
What if I am not sure which concentration is right for me?
Start with the topics and questions that interest you most. Compare the concentration pages, see what each path focuses on, and talk to Admissions or an academic advisor if you want help understanding the differences.
Is BBA Information Systems the same as the BS in Information Systems?
No. BBA Information Systems is a concentration inside the Bachelor of Business Administration. It starts with a broader business foundation and uses Information Systems as the area of specialization. The BS in Information Systems is a separate, more technology-focused degree with more of its curriculum dedicated to programming, systems development, security, and other technical Information Systems areas.
Where can I see the current courses and requirements?
Use MEU’s current Academic Catalog for the official curriculum, credits, prerequisites, concentration requirements, and academic policies.
Your Next Step
Start with business. Find the direction that fits you.
Explore the six BBA concentrations and see which one matches the questions, ideas, and parts of business you want to understand more deeply.
View Current Academic Requirements →Keep Exploring
Still deciding what you want to study?
Every field opens a different way to learn, grow, and contribute. Return to MEU's full program list and explore what fits your interests.
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